THE MEIKAKU DROP
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THE MEIKAKU DROP
GROUND TO ORDER
The time-gate isn't a gimmick.
Stale matcha is worthless. We don't do stale.
Pre-order your matcha for the next drop date of 7-22.
SHOP THE KIT
Everything you need to get started & nothing you don't.
Common Questions
HEIR is a ceremonial grade matcha brand that sources first-harvest tea directly from the best farms in Uji, Kyoto, Japan. What makes HEIR different is the model: we sample every batch before the preorder window opens, then stone-grind the matcha only after you claim your bag. Nothing is ground in advance. Nothing sits in a warehouse. Your order is what triggers the grind.
Because freshness is everything. Matcha oxidizes rapidly once ground. By only grinding after you order, we guarantee you receive the freshest possible matcha — not something that has been sitting in a warehouse for months.
You can — but grocery store matcha is typically months old by the time it reaches you. HEIR matcha is stone-ground to order from first-harvest Uji leaves. The difference in flavor, color, and nutritional value is significant.
Directly from the best farms in Uji, Kyoto, Japan — the gold standard of ceremonial matcha production. We sample every batch personally before opening a preorder window.
Yes. Ceremonial grade matcha naturally contains caffeine, along with L-theanine which provides calm, sustained energy without the crash associated with coffee.
The Anti-Caffeine Caffeine Club is our community of people who love the clean energy of matcha over the jittery crash of coffee. Purchase the HEIR cap to join. It's a statement — and a conversation starter.
We recommend consuming your HEIR matcha within 4–6 weeks of opening for peak flavor and color. Store in a cool, dark place, sealed tightly. Because it's ground to order, your starting freshness is already far ahead of anything on a store shelf.
